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ACADEMIC DIRECTOR, PLAYER DEVELOPMENT AND WELLNESS

Betsy Maxfield

Success in sports isn’t just about talent—it’s about mindset and so much more off the field. I help athletes, teams, and coaches develop the skills needed to perform at their best, build confidence, and create a winning culture. Through speaking engagements, team consulting, and one-on-one coaching, I provide practical tools to do exactly this.

As a former Division I goalkeeper at the University of Kansas and mother of two youth athletes, I understand the pressure of competition firsthand. With a Bachelor’s and Master’s in Sports Management and years of experience working with organizations like U.S. Soccer, The David Beckham Academy, and Sporting KC, I’ve seen what separates good athletes from capable/prepared athletes: Performance Mindset. That’s why I became a Certified Mental Performance Coach—to help athletes break through mental barriers and unlock their full potential.